Hello, I am Yi Xin.
I'm a Product Designer & Design Technologist based in Singapore. I solve problems, simplify complex ideas and craft intuitive experiences.
Previously from Amazon Web Services and Open Government Products, GovTech Singapore.
13
Years of Experience in Design and Tech
12
Products launched in the last 5 years
999
+
Random ideas popping in the head
2359
+
Cups of Green milk tea without pearls drank
Skills and Expertise
Full stack designer who can code, with experience in end to end design process. Specialises in prototyping, designing interactions and design systems.
I love anything design and tech! And my dream is to become a UX Unicorn. Also, I ❤️ CSS!
User Research and Product Strategy
Diving deep into user needs and aligning it to product is key. I have designed and build products and services from zero to one. Technology is great but useless if people you build for can't use it.
Prototyping and Experimentation
I strongly believe the need to test the biggest assumptions with prototypes. Start small, fail fast and learn from it. The lessons we learn will bring us closer to the next big idea.
User Experience and Design
A great user experience with intuitive interface design can guide your users and build trust with your customers. Help users achieve their goals through your product and the users will come back for more.
Design Systems and UX Engineering
Supercharge your product team with an effective design system. My experience in frontend engineering helps me work seamlessly with the development team to translate vision into functional and delightful experiences.
Testimonials
"It was an absolute pleasure working with Yi. She has an inquisitive and creative mind and does not shy away from a challenge. Yi inherited previous teams' work, which is never easy. She very quickly engaged the end customer, started digging deeper and reset the direction and expectations, to meet customer design objectives. Yi's creativity and approach to customer obsession helped us get this engagement across the line. I feel incredibly proud I had an opportunity to work alongside Yi."