Hello, I am Yi Xin, a Design Lead & Design Engineer based in Singapore.

I drive impact through thoughtful, intentional design

Previously from Stripe, Amazon Web Services and Open Government Products.

Featured Works

Case studies for companies I have worked for.

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gov.sg SMS Sender ID

Open Government Products

Secure a single trusted SMS sender ID for the whole of government as the first step to fighting government impersonation scams

strategy

leadership

design

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Disputes Journey

Stripe

Reducing disputes support cases by 30% by improving the disputes onboarding and communication

design

SuperCharge Design System

Amazon Web Services

A flexible base design system that saves 3 weeks of design time for each project for consulting teams

design system

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Refunds Dialog

Stripe

Aiming to reduce 85% of support cases related to unintentional and brokenrefunds with clearer communication and improved flow

Design

View more works

Featured Experiments

Personal projects to explore my interests and learn new things.

Fontility

Find it a hassle to download fonts from Google and pair them to test how they look? Fontility helps you find beautiful font pairs!

design

code

typography

EIEIO

Engaging and Intuitive Encyclopedia of Interactive Organisms (EIEIO) is my training ground to design and build components and their microinteractions

code

design

framer motion

View more experiments

Testimonials

I've had great managers, mentors and team mates and luckily, they left me some nice reviews.

"Yi Xin was a model designer, who worked at both a strategic and tactical level."

Nicholas Swanson

Product Design Manager at Stripe

"Her unique talents include her high energy, positivity and knowing when to strike the balance between being scrappy and very thorough."

Ishan Virk

Product Manager at Stripe

"Yi's creativity and approach to customer obsession helped us get this engagement across the line."

Zdenka Benic

Engagement Manager at Amazon Web Services

"Her obsession with the success of the product and the customer experience was a key factor in the success of what were both flagship projects for the team."

Liu Feng Yuan

CEO at Basis AI

"From very little context she was able to deliver insight into changes we could make to our product to better the customer's experience."

Leighton Lilford

Software Engineer at Amazon Web Services

"Her coding skills allow her to work extremely smoothly with the engineering team, and she rapidly adapts her design approach to different ground situations."

Li Hongyi

Director at Open Government Products, Govtech Singapore

"Her tenacity and drive to build tech for public good is contagious."

Sarah Salim

Head of Design at Singpass, National Digital Identity

"Yi Xin was a model designer, who worked at both a strategic and tactical level."

Nicholas Swanson

Product Design Manager at Stripe

"Her unique talents include her high energy, positivity and knowing when to strike the balance between being scrappy and very thorough."

Ishan Virk

Product Manager at Stripe

"Yi's creativity and approach to customer obsession helped us get this engagement across the line."

Zdenka Benic

Engagement Manager at Amazon Web Services

"Her obsession with the success of the product and the customer experience was a key factor in the success of what were both flagship projects for the team."

Liu Feng Yuan

CEO at Basis AI